Author: designs

There are many ways in which you can market a business and these are often broken down in to online and offline marketing. Some avenues of marketing work better for some businesses than others. Often you need to experiment a bit to find out which marketing avenues suit your type of business the best.

Below are a few examples of marketing for you to consider when working out where to spend your marketing budget:

Website – A website can be the most powerful selling tool for any business. With many people using the internet to find products and services they need, it is vital for all businesses to have one.

Pay per Click advertising – This is a form of online marketing that allows you to create an advert on the search engines and their selected partners. When the ad is clicked they are taken to a page on your website. You usually pay a price per click.

Leaflet dropping – This is a form of offline marketing when you produce a leaflet about your businesses product’s and /or services. You can then distribute these through doors or in shops etc.

It is important to be able to track your return on investment so make sure you have steps in place to enable you to do this.

 

 

Overtime it is easy to clutter a website up by adding lots of different information and gadgets to it. These may not have been thought about when you originally had the website created and therefore they may not fit seamlessly in to the design.

If you notice that your website has become harder to navigate round or that you have a higher bounce rate than usual it may be that you need to redesign you site. It is very important to spend some times thinking carefully about the layout before making any changes. You need to make sure that everything on your site adds value and is worth while keeping. If it isn’t, then it may be time to get rid of it or change it to something that is.

Have a look at your competition, what are they doing, do they offer something your website doesn’t? It may be something as simple as adding a “request a call back” button or adding in a simple contact form rather than just an email address.

Have a good look at your statistics for the site, see what pages are working well and which ones may need improving.

 

When having a website designed it’s one thing finding a good web designer to build you a modern interesting website but it’s really up to yourself to choose the style of website you’d like and to understand that the design you go for can say a lot about your business.

Simplicity – sometimes simplicity is best as its clear and concise and can convey basic information quickly to a potential customer making them more likely to read on. However if the subject matter of your business is a complex one then over simplifying could make you seem unprofessional and lacking in the correct knowledge.

Colours – bright colours are great for attracting attention but are they appropriate for your website? If your website is for a children’s play centre or a bargain sales page then yes however if your website is for a relaxing spa for instance then use of more tranquil colours would be a much better fit.

Tone – the tone of your website is generally the impression that it gives a potential customer and getting this right is key! Being overly formal can put some people off but there are cases where formality is a necessity such as a solicitors website or a funeral directors, it’s very important to know your audience and accommodate them as best as possible for optimum results.