Latest thinking

A website design can be a truly make-or-break asset for businesses in the current hyper connected world. As the internet has developed, businesses have only seen their customers move more and more online, requiring them to have a presence there to take advantage of the extraordinary opportunities available there. There are various ways to do…

Target clients are a group of people who you consider to be specifically interested in your products and services and as such are the people who you want to find your website amongst the vast array of websites available online. How do you ensure that your website is attracting these clients and that they are…

If you have a company website then it is worth spending some time analysing the stats. Some companies use their own analytics package that is attached to their hosting or you may wish to use Google analytics which offers a user friendly comprehensive analytics program that is free to use. When looking through your stats…

PPC is also known as Pay per Click is a way of advertising your business using paid for ads online. Many companies often reply on this method of marketing to drive a lot of traffic to their site, and if set up correctly and with the right budget, it can be very successful. It can…

There are so many different ways in which you can lay out a website that often the navigation is in a different place from one site to the next. Historically navigations used to always be at the top of the site spanning the whole page but with sites getting larger and larger it is not…

If you are thinking of having a logo designed for your business, then you need to consider what it needs to say and do. A logo can be a vital part of the business and building up brand awareness. You think of some of the top companies such as MacDonald’s, Google, BT and Facebook- their…

When designing an ecommerce website it is vital that you have a strategy in place. You need to think carefully about the process and about how people are going to get from your home page to product pages, through to completing the checkout process. You also need to consider that people may go directly to…

If you are looking to build a directory website then you need to plan very carefully how it is all going to work. You need to think about how you are going to allow people to sign up or if you want to manually take the sign ups and add them to the website yourself.…

If you are a developer or someone looking to design your own website then you may consider using WordPress. It is one of the largest open source website development tools on the market and can be very easy to use. When you first install WordPress it will come with a few standard themes. These themes…