Using video is a great way to advertise and promote products on your website. They say a picture paints a thousand words so imagine what a video can do.
Before you delve in to creating videos think carefully about how many you are going to have and what they are going to be about. You need to make videos that people are going to find interesting and will want to watch.
Depending on your audience, most markets would rather watch an informative video about your company than scroll down a long page of text and therefore video advertising should be considered by businesses of all sizes and industries.
Creating a video of someone using a new product or to show how a service you sell can benefit your customers, will really help convert your enquiries into sales. You may use these videos on your own website but then also chose to share them on some of the social media sites such as Facebook and Twitter.
Research shows that you only have around 5 – 10 seconds to capture your audience’s attention before they decide if they want to watch the rest of the video so it is vital that you open with something that will spark their interest and give them a reason to continue.