Overtime it is easy to clutter a website up by adding lots of different information and gadgets to it. These may not have been thought about when you originally had the website created and therefore they may not fit seamlessly in to the design.
If you notice that your website has become harder to navigate round or that you have a higher bounce rate than usual it may be that you need to redesign you site. It is very important to spend some times thinking carefully about the layout before making any changes. You need to make sure that everything on your site adds value and is worth while keeping. If it isn’t, then it may be time to get rid of it or change it to something that is.
Have a look at your competition, what are they doing, do they offer something your website doesn’t? It may be something as simple as adding a “request a call back†button or adding in a simple contact form rather than just an email address.
Have a good look at your statistics for the site, see what pages are working well and which ones may need improving.