There are many ways in which you can market a business and these are often broken down in to online and offline marketing. Some avenues of marketing work better for some businesses than others. Often you need to experiment a bit to find out which marketing avenues suit your type of business the best.
Below are a few examples of marketing for you to consider when working out where to spend your marketing budget:
Website – A website can be the most powerful selling tool for any business. With many people using the internet to find products and services they need, it is vital for all businesses to have one.
Pay per Click advertising – This is a form of online marketing that allows you to create an advert on the search engines and their selected partners. When the ad is clicked they are taken to a page on your website. You usually pay a price per click.
Leaflet dropping – This is a form of offline marketing when you produce a leaflet about your businesses product’s and /or services. You can then distribute these through doors or in shops etc.
It is important to be able to track your return on investment so make sure you have steps in place to enable you to do this.