When building a website to promote your business it’s important to first think what type of clientele you are aiming your advertising at. As a professional photographer your main jobs will probably be weddings, baby photo shoots and family portraits. You may also look to showcase work you could do for model/fashion shoots and professional head shots.
Having a gallery of your previous work is essential and you may want to organise these into clickable links of photo albums such as ‘Weddings’, ‘Baby shoots’ etc.
You could also offer packages for your work to get people interested in booking in with you.
Many photographers offer gift vouchers which you may want to promote on your website as ‘The ideal baby gift’ or ‘Beautiful mother-to-be photo shoot’ as these would be popular website purchases.
You may want to include a contact form on your website too so that people can message you for a personalised quotation.
If you want customers to be able to use the website to log-in and view their photographs once you have uploaded them, you will need to have this built into the website design.
You may also want to offer an online booking calendar that shows your availability for customers to book in jobs directly.