The advantages to any business of having a website is obvious as for so many people the internet is their first port of call when they are looking to buy, but if the website is going to promote the business it needs to be designed in such a way to attract customers and keep them interested and ultimately purchasing.
Some of the most important aspects for a vintage clothing site are good quality images and accurate descriptions of the products so that customers know exactly what they are buying. There is no need for images to be taken by a professional photographer as most of us have a high-tech camera, in the form of a smartphone, in our pockets. There are many photo editing apps available to make the images look professional whilst also keeping them true to life.
It is important to spend some time thinking about the home page of the website making sure that it reflects the ethos of the company as this will be the first impression anyone visiting the site will see. The trend for more minimalistic web pages may not fit the image conjured up by vintage clothing but try to avoid putting too much content on the home page, rather add details of the business on further pages on the site.