The beauty of websites is that once they are built you don’t have to stop there. They can be continually added to over time and evolve. There may come a time when you feel you want to start over completely with a fresh design but a good structured website can withstand a number of additions and changes before it gets to this point.
Once your website goes live you can start to straight away think about what steps you may want to take next. Often it is a good idea to leave it as it is for a few months until you have some data to work with. This will tell you roughly how many visitors you are getting to the site and what they are doing once they land on the site. From this information you can then decide what you may need change or add.
If you have an ecommerce site where you sell products online then you may start to add more and more products over time. You may also look to expand the back end system to allow return customers to log in, view past orders and even track order deliveries or place repeat orders.