Marketing is essential to any business to make it a success. There are a number of different types of marketing you can do and which ones you choose may depend on budget and what industry you are in. Facebook is one of the most, if not the most popular social media website. It has grown massively in population over the last decade and now many businesses are taking advantage of the marketing opportunities that it can offer. Facebook marketing does work better for businesses within some industries than others.
If you have a business, then you definitely should have a profile on Facebook, whether it be a page, a group or a listing that advertises your business. This is not just to attract potential customers but also because Google use social media as part of their ranking algorithm and you may find that your social media pages are helping to boost your search engine rankings.
Facebook offer an advertising programme to allow you to share your page with people in a certain location, based on keywords you select. You can choose a daily budget and then select your ads to show for a certain time period or indefinitely. You can monitor your advert and make changes as necessary.