Social media sites can be an extremely useful marketing tool especially at the moment when many companies are having to do all their trading online. The beauty of social media is that you can reach thousands of customers in an instance but you do need to build up your following in order to get the best out of it.
Many businesses struggle to know what sort of things they should be talking about on social media and how to engage people. It can also be trick to knowhow often you should be updating your profile.
There is a balance that is needed to ensure that your account is active but not too much that people feel that you are spamming them. If you post too often especially if it is about the same thing or not relevant to everyone, you may find this has the opposite effect you want and actually ends up causing people to leave.