With businesses looking for more and more ways in which they can connect with their customer or potential customers with less face to face contact, social media marketing is more important than ever.
Much of the population in the UK uses or has access to social media accounts. When someone has a social media account you can often target them based on certain criteria such as age or location. You can possibly even drill down either further and target people who have shown an interest in a particular sport or hobby.
Some businesses may find it easier to use social media as a marketing tool than others. Businesses that deal directly with the public often find it easy to engage with customers through social media and don’t have too much of an issue creating posts and post updates. Businesses in other industries may struggle a little more, especially as social media can be quite informal. Business that are in a professional industry such as accountants, solicitors etc may worry about what they put on their social media, but social media can still be quite formal as long as you get the balance right. For example, you may want to put on a news article about politic news updates but then follow it with one about something that is going on in your office.