To design and build an effective website is a challenge that many businesses face as they start out and even though the content of the site is important the whole experience that a visitor to the site has depends on you and your design.
Distinct web design elements can have an effect on the attitude of the viewer and so should be carefully thought about at the outset. Research has been carried out on the effects of colours, font and spacing on the website reviews and it makes interesting reading therefore what are the key elements that make for a successful website design?
Firstly, the content of your site should be clear, organised and easily navigated. Visitors do not want to be inundated with irrelevant content and pages of text. Links between pages should work properly to avoid irritation.
Secondly, the way that the pages are set out needs to be uncluttered with little text and only a few images. Too many flashing, scrolling images and banners can make the visitor feel uneasy and will result in them leaving the site.
Colour and typefaces should be adapted to fit your website and ultimately your business. Blue is a colour traditionally used to convey trust and is used frequently by financial institutions for this reason.