When you are browsing the internet either for information or to purchase a product or services you will see that many sites use colour to influence their visitors in some way so when developing your own website which colours should you avoid and which should you choose and how might this affect your business?
Research has been carried out into colour psychology and its effect it on people’s perceptions of a brand and their behaviour and even though not everyone agrees it does seem to have some credibility.
The colours you choose for your home page should say something about your business. For instance, if your website is promoting a business which is mainly outdoors, green and other natural colours would be a good choice whereas if your company provides activities for children a vibrant colour scheme would be more appropriate. Be aware that too many primary colours together can give an unprofessional impression so choosing two colours is probably a sensible choice.
If your website is going to be aimed at a particular gender, then some colour schemes are thought to be more successful at promoting your business. If you want to appeal to male clients black, blue and green are thought to achieve results whereas female clients prefer colour schemes based on blue, purple and green.