Target clients are a group of people who you consider to be specifically interested in your products and services and as such are the people who you want to find your website amongst the vast array of websites available online. How do you ensure that your website is attracting these clients and that they are clicking on the appropriate links to find the information they require?
A meeting with a recommended web designer to discuss your options is an excellent place to start as they will be able to advise you on the best way forward. Your marketing budget can be discussed, and most web designers will be able to provide an effective website to fit your budget within reason.
Make clear at this meeting who your target client group are and discuss your ideas for how to direct your clients to the relevant pages of your site. If your website has broken links or too much irrelevant information potential clients will become frustrated and look elsewhere so it is important that the site is well managed and kept up to date. This can be done in house which can work out cheaper or can be undertaken by a web management company.