If you are thinking of having a logo designed for your business, then you need to consider what it needs to say and do. A logo can be a vital part of the business and building up brand awareness. You think of some of the top companies such as MacDonald’s, Google, BT and Facebook- their logos are all quite simple but very recognisable. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales.
There are different types of logos that you can choose from such as wordmarks or letterforms which are logos that have the name of the company, abbreviated letters or one letter as their logos such as eBay, Google and HP. Another type of logo is pictorial logos such as Twitter, Starbucks or Pepsi are images that portray which brand the logo belongs too. These are still instantly recognisable despite not having any written words on them. Deciding on which sort you use is often a personal choice but if you have a short company name you may be able to easily fit it into your logo.
When someone looks at your logo you want them to instantly associate it with you and ensure that it gives the right impression of your business.