When having a website designed it’s one thing finding a good web designer to build you a modern interesting website but it’s really up to yourself to choose the style of website you’d like and to understand that the design you go for can say a lot about your business.
Simplicity – sometimes simplicity is best as its clear and concise and can convey basic information quickly to a potential customer making them more likely to read on. However if the subject matter of your business is a complex one then over simplifying could make you seem unprofessional and lacking in the correct knowledge.
Colours – bright colours are great for attracting attention but are they appropriate for your website? If your website is for a children’s play centre or a bargain sales page then yes however if your website is for a relaxing spa for instance then use of more tranquil colours would be a much better fit.
Tone – the tone of your website is generally the impression that it gives a potential customer and getting this right is key! Being overly formal can put some people off but there are cases where formality is a necessity such as a solicitors website or a funeral directors, it’s very important to know your audience and accommodate them as best as possible for optimum results.